Nors group
Currently, Auto Sueco Portugal, the company which gave rise to the Nors Group, is the exclusive distributor of Volvo trucks and buses, as well as Volvo Penta marine and industrial engines for Portugal. The company has a varied services portfolio and is also the exclusive distributor of the Kohler-SDMO generator units for Portugal and more recently the representative of the Isuzu Buses brand in that market.
The Nors Group, a Portuguese group operating in 17 countries, with a history dating back almost 90 years, is involved in the following business sectors: mobility and transport, construction and agricultural equipment, aftermarket distribution and retail, and complementary services. Today, Nors has over 4,000 employees and a turnover exceeding 2 billion euros.
our history
With a history spanning almost 90 years, Auto Sueco Portugal is renowned throughout Portugal as a partner of trust. We are our customers’ business partners. Trust is always at the heart of our business, helping our customers to reduce risks, decrease costs, enhance operational availability and increase their revenue.
We have a team of 300 people, 250 of whom work in our own 8 workshops in a nationwide assistance network, together with a special Collision Centre for heavy vehicles of every brand.
Somos reconhecidos por ter uma equipa comercial experiente e dedicada, que acompanha os nossos clientes de forma próxima e fomentando relações de enorme confiança. Diferenciamo-nos igualmente por um serviço de excelência na área de após-venda, no qual dispomos de técnicos altamente qualificados, com acesso a formação contínua no âmbito de novos produtos e serviços. Saiba mais sobre a nossa história na página do Grupo Nors.
1933
Luiz Óscar Jervell
Auto Sueco’s beginnings date back to 1933, when Gunnar Wingren, Volvo’s exports inspector, insisted on Luiz Óscar Jervell, a Norwegian born in Porto on 1st March 1905, becoming the Volvo brand’s representative in Portugal. During that same year, on 27th June and 27th July, Luis Óscar Jervell imported the first two 70-series Volvos.
1949
Auto Sueco -
Yngvar Poppe Jensen, a Norwegian from Haugesund, born in 1911, was a technical inspector for Volvo’s aftersales assistance who regularly travelled to Portugal and built a close friendship with Luiz Óscar Jervell. During one of his trips, the Second World War broke out causing the occupation of Norway - so the young technician was prevented from returning to his homeland. As such, the name Auto Sueco appeared for the first time on 1st April 1949, when the decision was taken to make the business autonomous. João Pinto de Freitas, Head of Accounting at that time, was nominated manager, having later taken on the role of Managing Director, also becoming a partner.
1973
Expansion in Portugal
Volvo’s sales in Portugal kept on growing. The aftersales assistance and service were seen as exemplary. The company gradually opened facilities throughout the country, creating associate companies and expanding its dealership network.
1994
Kohler
Auto Sueco has been linked to KOHLER since 1994, as the representative of that company in Portugal. It is responsible for the marketing and sale of generator sets for a wide variety of uses, as well as the brand’s respective technical assistance in that market.
2018
Auto-Sueco Portugal
1st October saw the start of business for the new Auto Sueco Portugal, S.A. After 85 years of working in different business sectors, Auto Sueco legally transferred some of its businesses to the Nors Group. A history of success that will continue in the future.
2019
Collision Center
The Collision Center and Specialised Services was created with the aim of offering a service of excellence to all professional customers. We provide services in the following areas: collision, paintwork, hydraulic kit fitting, superstructure repairs, and multi-brand heavy and light vehicle polish and wash service.
2021
Isuzu
In 2021, Auto Sueco Portugal incorporated the Isuzu brand - represented in Europe by Anadolu Isuzu - into its heavy passenger vehicle portfolio.
1933
Luiz Óscar Jervell
Auto Sueco’s beginnings date back to 1933, when Gunnar Wingren, Volvo’s exports inspector, insisted on Luiz Óscar Jervell, a Norwegian born in Porto on 1st March 1905, becoming the Volvo brand’s representative in Portugal. During that same year, on 27th June and 27th July, Luis Óscar Jervell imported the first two 70-series Volvos.
1949
Auto Sueco -
Yngvar Poppe Jensen, a Norwegian from Haugesund, born in 1911, was a technical inspector for Volvo’s aftersales assistance who regularly travelled to Portugal and built a close friendship with Luiz Óscar Jervell. During one of his trips, the Second World War broke out causing the occupation of Norway - so the young technician was prevented from returning to his homeland. As such, the name Auto Sueco appeared for the first time on 1st April 1949, when the decision was taken to make the business autonomous. João Pinto de Freitas, Head of Accounting at that time, was nominated manager, having later taken on the role of Managing Director, also becoming a partner.
1973
Expansion in Portugal
Volvo’s sales in Portugal kept on growing. The aftersales assistance and service were seen as exemplary. The company gradually opened facilities throughout the country, creating associate companies and expanding its dealership network.
1994
Kohler
Auto Sueco has been linked to KOHLER since 1994, as the representative of that company in Portugal. It is responsible for the marketing and sale of generator sets for a wide variety of uses, as well as the brand’s respective technical assistance in that market.
2018
Auto-Sueco Portugal
1st October saw the start of business for the new Auto Sueco Portugal, S.A. After 85 years of working in different business sectors, Auto Sueco legally transferred some of its businesses to the Nors Group. A history of success that will continue in the future.
2019
Collision Center
The Collision Center and Specialised Services was created with the aim of offering a service of excellence to all professional customers. We provide services in the following areas: collision, paintwork, hydraulic kit fitting, superstructure repairs, and multi-brand heavy and light vehicle polish and wash service.
2021
Isuzu
In 2021, Auto Sueco Portugal incorporated the Isuzu brand - represented in Europe by Anadolu Isuzu - into its heavy passenger vehicle portfolio.
